Move Loot design process
Since launching in 2014, Move Loot had built a solid foundation in pursuit of becoming “the easiest way to buy and sell [mostly used] furniture.” I joined the team to develop a deeper understanding of their users' needs, identify the core value propositions, build a more robust and extensible design system, and design the next generation of the furniture buying and selling experience.
To get a sense of the on-the-ground experience, I started by doing ride alongs with the logistics team and moving furniture in and out of people's homes. I then led a kickoff workshop with the leadership team where evaluated the end-to-end furniture buying and selling experience from the user’s perspective. We also identified and discussed primary user types, pain points, and opportunities to create value in their day-to-day lives.
To understand how user’s truly feel about the process of decorating their home and selling furniture, I ran a 3-week research effort that led us into a dozen homes. During the 90-minute sessions, we listened to people's stories, learned their frustrations, had them walk us through their typical furniture buying and selling process, and got feedback on new concepts.
With a clear picture of people’s biggest pain points and Move Loot’s core value propositions, we evaluated product opportunities in context of long-term business value and near-term resource constraints. I developed a product roadmap that charted the course for a sprint-by-sprint implementation of the product vision, identifying high level goals, design and engineering focus-areas, and key milestones.
Foundational / UX Design
To ensure that we were building a coherent and consistent experience across all touchpoints, I created a customer journey map, persona definitions, design principles, and communication guidelines that the business, marketing, and engineering teams could use to guide the evolution of the Move Loot experience.
With a solid UX foundation and a clear picture of our user and business goals, I dove into web and mobile design, going from sketch to wireframe to final, production-ready design.
The focus areas included:
- A faster and more delightful submission process
- Streamlining the scheduling of pickups and deliveries
- Improving the browsing and purchase flow
- Redesigning the entire buying and selling process for their nationwide expansion
To ensure a smooth transition from design to development, I created flow diagrams and interactive prototypes, while working closely with the engineering team to make sure they had a clear, working understanding of the design system and every asset they needed to implement the solution.