Move Loot design process
Since launching in 2014, Move Loot had built a solid foundation in pursuit of becoming “the easiest way to buy and sell [mostly used] furniture.” I joined the team to develop a deeper understanding of their users' needs, identify the core value propositions, build a more robust and extensible design system, and design the next generation of the furniture buying and selling experience.
IMMERSION
To get a sense of the on-the-ground experience, I started by doing ride alongs with the logistics team and moving furniture in and out of people's homes. I then led a kickoff workshop with the leadership team where evaluated the end-to-end furniture buying and selling experience from the user’s perspective. We also identified and discussed primary user types, pain points, and opportunities to create value in their day-to-day lives.
USER RESEarch
To understand how user’s truly feel about the process of decorating their home and selling furniture, I ran a 3-week research effort that led us into a dozen homes. During the 90-minute sessions, we listened to people's stories, learned their frustrations, had them walk us through their typical furniture buying and selling process, and got feedback on new concepts.
Product Planning
With a clear picture of people’s biggest pain points and Move Loot’s core value propositions, we evaluated product opportunities in context of long-term business value and near-term resource constraints. I developed a product roadmap that charted the course for a sprint-by-sprint implementation of the product vision, identifying high level goals, design and engineering focus-areas, and key milestones.
Foundational / UX Design
To ensure that we were building a coherent and consistent experience across all touchpoints, I created a customer journey map, persona definitions, design principles, and communication guidelines that the business, marketing, and engineering teams could use to guide the evolution of the Move Loot experience.
UI DESIGN
With a solid UX foundation and a clear picture of our user and business goals, I dove into web and mobile design, going from sketch to wireframe to final, production-ready design.
The focus areas included:
- A faster and more delightful submission process
- Streamlining the scheduling of pickups and deliveries
- Improving the browsing and purchase flow
- Redesigning the entire buying and selling process for their nationwide expansion
LAUNCHING
To ensure a smooth transition from design to development, I created flow diagrams and interactive prototypes, while working closely with the engineering team to make sure they had a clear, working understanding of the design system and every asset they needed to implement the solution.
The updated mobile submission flow launched in mid-2015. In March 2016, the fully updated, nationwide buying and selling experience will go live on moveloot.com and in the App Store.
